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swatch

"Swatch-Swatch" was established with Switzerland [piennu] in 1983.

"swatch" The group is a manufacturer that represents modern Switzerland and the faction industry.

It is Switzerland that says that the long-established watch manufacturer that has manufactured a traditional machine type clock will break a harsh blow by the influence of the quartz type wristwatch put on the market in 1969 and the maximum crisis in the faction is ''Quartz shock''.

And, the wristwatch with an epoch-making concept in 1983 appeared as the saviour who addressed the crisis. It is "Swatch-Swatch. "

It is a wristwatch for the new age that up to now, not is said that ''Quartz movement'' will be installed in a plastic case. A new original that the plastic case held the basis of movement concurrently was developed, and it succeeded in the reduction in a great cost in decreasing the number of parts. It changed into the wristwatch that needed 91 one parts even if it was the lowest at that time, and it was assembled only with 51 parts.

The Swatch group is building the position of the clock project of the world's largest scale ..the parent company of "Swatch-Swatch" it.. ..''... It many times served as an official timekeeper in the World Cup of the sports industry (skiing snowboard), and remarkable advancement in the technology and the science and technology field became an official sponsor by ''Atlanta the Olympics'' in 1966, and was adopted for an official timer. The following are adopted ..''Athens the Olympics''.. similarly in ''Sydney the Olympics'' and 2004 2000.

They are the abundant design variations not bound by the form and coloring if it is said the feature of "Swatch-Swatch" by bewildering. The item was increased well and total production number "100 million" was exceeded , saying that ''Automatic'' in ''Chrono'' in ''POP swatch'' in 1986 and 1990 and 1991 in the same year.

It grows up to original of three key words of "Design with the feature", "High quality", and "Reasonable price" and worldwide brand.

Various collections such as "Swatch beat" that bring a new concept (the thinnest plastic clock "Skin" in the world and the Internet time) in to one of the "Swatch-Swatch" products are invented one after another. ''Summer of spring'' and ''Winter of autumn'' collection are announced twice a year as well as the fashion industry.

Popularity like attaching of "Premiere" in the 1990's was obtained, and a lot of collectors were invented all over the world.